Why The ETC. Collective
We build capacity, not dependency
From strategy to implementation, we bring you plans shaped to what you can actually deliver.
Instead ofAn individual consultant
One lead and a whole team behind every engagement.
One owner, backed by a collective that pressure-tests the thinking.
Instead ofA fractional executive
We build your capability, then hand it over.
We set you up and get you moving, then help you hire the right permanent person.
Instead ofA large consulting firm
Senior people, doing the work.
Work shaped to your organisation, no ready-made frameworks.
Instead ofAn in-house team
An outside view that's willing to challenge.
People who'll ask why and question assumptions.
About us
We've built it before
We've launched and scaled direct-to-consumer businesses across online retail and digital media. We bring our clients that experience.
Launched Audible UK from day one. Audible group sold to Amazon for c.$300M.
Creator and social agency. Built the team and infrastructure from concept to launch. Sold to Accenture for c.$500M.
Helped build the financial plans and team ahead of launching Collagerie's dropship marketplace.
Launched and scaled Amazon Publishing UK, and across Europe.
Helped build KDP into the growth engine of Amazon Books.
Launched Bonnier Books UK's digital division and grew it from conception to 7-figure annual revenue.
Launched the first Kindle in the UK. Led Kindle content marketing across Europe.
Launched Prime Video France. Led Prime Video technical product management.
‘Deep operational and financial expertise with a commercial mindset, whilst being a pleasure to work with.’
‘Bring exceptional energy and total ownership to every challenge. A rare ability to solve complex problems simply and quickly, without ever dumbing them down.’
Let's talk. The next step is a short scoping conversation about where you are.
Get in touch